Fox marketing project demonstrates the power of 10
In late 2009, Fox School of Business marketing
professor
Jean Wilcox received a call from a friend who had grand plans for using
social
media to orchestrate a global event to mark Oct. 10, 2010 – or 10-10-10.
Although a worldwide phenomenon didn’t materialize,
Wilcox
used the idea to inspire ongoing 10-10-10 projects in her
entrepreneurial
marketing classes, which for the past two semesters have raised money
for
charity.
The concept: Give 10 student teams $10 each and have
them
multiply that money by a factor of 10 – all for social good.
This semester, 20 teams in two classes more than
tripled that amount to collect in excess of $17,300 – not including
donations
of goods or services worth an additional $2,100.
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