The Temple Idea - Northern California
Tech vs. Touch: Social Media in Business Today

Social media is rapidly transforming the strategy and practice of business, entertainment, politics and consumer behavior, and leaders in all areas of society are increasingly assumed to be social media savvy.

Join Fox School of Business Professor Susan Mudambi for a lively discussion of how current research is contributing to a better understanding of the social media opportunities, critical success factors and best practices.

Thursday, November 3

Hotel Palomar
12 Fourth Street
San Francisco, CA

6:30 PM: Reception, Fifth Floor Lounge
7:15 PM: Presentation and discussion, MOMA room (ninth floor) - led by Professor Susan Mudambi, Associate Professor of Marketing, Temple University Fox School of Business
8:30 PM: Reception resumes, Fifth Floor Lounge
9:00 PM: Evening concludes

$15 per person includes discussion and reception with hors d'oeuvres, beer, wine, and soft drinks
$10 per person for Temple graduates of 2002-2011