Lee Green IBM
Global Vice President
Brand Experience
and Strategic Design
Thursday, May 17 8:30 am - 4:30 pm
Join Lee Green, IBM Global VP, Brand Experience and Strategic Design, to learn the secrets of Big Blue. Lee will share methods developed by IBM to assess a wide range of experiences from client engagement to employee hiring and onboarding.
These methods are very broadly applicable to any experience (call center, consumer, patient, retail, education, etc.). The session will prescriptively share the approach to comprehensive touch-point mapping and the relationship that findings have on emotional as well as sensory experience. Learn how to convene cross-disciplinary teams to both conduct assessments and move quickly to action plans.