Campbell’s Soup senior manager of consumer insights Ciara O’Connell’s job is to know consumers as well as we know ourselves

Ciara OConnell
Ciara O’Connell, MBA ’06, sets aside time each year to urge young anthropologists never to lose hope: there’s a world of opportunity out there. But she peppers her annual presentations at the Anthropology Association with a warning: you’ll never find opportunity where you expect.

O’Connell is a senior manager of consumer insights at Campbell’s Soup Co. She’s currently involved in its Cooking Portfolio brands including Campbell’s cooking soups, Swanson Broth, Prego and Pace. "If I won the lottery and could do anything I wanted, here’s what I’d do," she said. "I’d get up the next morning and come right back to work."


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