DIGITAL INNOVATION IN MARKETING
Looking to jump start your career or accelerate your current position? The new Master of Science in Digital Innovation in Marketing offered at the Fox School of Business may be for you!
Digital Innovation in Marketing* is an online degree that will prepare you to become a leader in today’s digital marketing landscape. Learn how to apply exciting new mobile and social tools and measure success with sophisticated analytics. The program provides the skills to:
- Become a leader in driving technology-enabled transformation of the marketing function.
- Develop a digital marketing plan and learn the tools needed to execute it.
- Integrate marketing, advertising, sales and logistics across physical and digital channels.
- Collect, analyze and interpret digital marketing data to inform decision-making.
This is the perfect time to enter this emerging field!
Interactive digital marketing spending in the U.S. is expected to grow exponentially to over $50 billion in 2014. A recent search on SimplyHired.com reveals that there are over 7,500 digital marketing jobs in the Philadelphia region with average annual salaries ranging from $70,000 to $85,000.
This program is ideal for anyone looking to pursue a career as a Digital Brand Manager, Digital Content Specialist, Digital Marketing Analyst, Search Engine Optimization Specialist or Social Specialist. The program starts this fall. *Pending Board approval |
