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Defy the limits of a traditional master's education.
Our online-only program prepares you to meet the challenges
of the digital era—without setting foot in a classroom.
The new Master of Science - Digital Innovation in Marketing is an online program that delivers the skills, tools, and expertise to maximize marketing's impact on business strategy. Explore the digital technologies—mobile, social, analytics, and web—that are leading the new era of digital marketing.
The program equips you with the skills to:
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Become a leader in marketing innovation
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Drive technology-enabled transformation of the marketing function
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Develop a digital marketing plan and execute it successfully
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Integrate marketing, advertising, sales and logistics across physical and digital channels
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Collect, analyze and interpret digital marketing data to inform decision-making
Interactive digital marketing spending in the U.S. is expected to grow exponentially to over $50 billion in 2014. A recent search on simplyhired.com reveals that there are over 10,000 digital marketing jobs in the Philadelphia region alone with average annual salaries ranging from $70,000 to $85,000.
Join the community to learn more. |
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BBA in Management Information Systems Ranked Top 15 |
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